Value for what now?

So I'm geeking it up again. After the purchase of my Asus Eee pc, I'm looking at ways that I could boot from a memory card and putting Ubuntu on it. I thought using an 8 gb SDHC card was a good option. I went to Amazon.co.uk (apparently Irish shoppers shop there too) and found the product I wanted, it is listed at stg£14.88 - about e18.73 at today's rate. Then I thought, I'll go local, try elara.ie. They've been good in the past. And I got this price:

Yes. That says e33.88. Almost twice the price. It is the same product. The. Same. Product. 

You fuckers.